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  • Author: Eloise Gratton, LL.M., LL.D. and Elisa Henry,
  • Promulgation date: 2015-01-19
  • Language: English
  • Price: 960.00HKD
Book Abstract
Navigating the Internet may be as simple as "point and click", but understanding the ever-evolving challenges, responsibilities and ramifications related to having an online presence is anything but straightforward. That's what makes this new volume by industry-leading experts, Eloise Gratton and Elisa Henry, such an important and welcome publication. Offering timely insight and useful advice, Practical Guide to E-Commerce and Internet Law promises to be a must-have addition to the bookshelf of legal, business and marketing professionals alike.

Stay Ahead of the Curve
Drafted by two attorneys whose practical and academic experience dates back to the early days of IT, this information technology law book offers a thorough discussion of the Canadian legal framework pertaining to e-commerce and contractual arrangements, intellectual property law, privacy and anti-spam law, competition law, as well as legislation that may affect advertising and social media activities. Of particular practical value are the following precedents that are included with the volume, along with relevant practitioners' notes, comments and tips:

•E-commerce terms and conditions
•Cookie policy
•Copyright assignment
•Website development agreement
•Website hosting agreement
•Website terms of use agreement
•Website linking agreement
•Web advertising agreement
•Anti-spam commitment
•Social media policy
•User-generated content policy
•Contest and promotional rules
These precedents are also included on a CD-ROM so readers can easily use and customize the documents for their own needs.

Invaluable Insight
Written in plain English and an easy-to-understand style, this guide is accessible to all readers – even those without an extensive legal background. Because it provides advice addressing the most common issues arising in connection with electronic commerce, Practical Guide to E-Commerce and Internet Law is especially useful to organizations that have an online presence, as well as their legal, marketing and public relations advisers. In particular, an organization will benefit from learning how to:
•Properly draft and communicate the privacy policy, terms of use agreement and e-commerce agreement relating to their website;
•Protect its creations, brands and inventions, using intellectual property tools (copyright, trademarks, domain names and patents);
•Comply with privacy and anti-spam laws in its electronic business and marketing practices (behavioral marketing, e-mail marketing and electronic communications practices);
•Comply with laws regulating online advertising and contests;
•Better understand social media risks (e.g. potential damage to reputation and brand) and how to handle these risks (i.e. managing employees who are active on social media, managing risks when operating a website which includes a blog or user-generated content, etc.); and
•Enter into an agreement for the development or hosting of a website.
In addition, this volume will be helpful for business professionals who are assisting with an organization's compliance with e-commerce and Internet laws, including IT, e-commerce, risk and compliance, sales, operations, marketing, privacy and human resources managers.
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